How To Get More Sales From Your Email List (Without Annoying Your Subscribers)

By on November 15, 2016

How to get more sales from your email list without annoying your subscribers

You have thousands of dollars in profit just waiting for you.

It’s sitting in your email list right now.

But this isn’t some “get rich quick” infomercial playing late at night.

It’s just a cold, hard fact and by the end of this article you’ll know exactly how to harvest it using the 5 Phase Email Automation Machine.

Why You Should Invest In Email Marketing

Here are some interesting statistics….

“Email marketing yields an average 4,300% return on investment for businesses in the United States.” (Direct Marketing Association)

“For every $1 spent on email marketing, the average return on investment is $44.25.” (ExactTarget)

I don’t know about you but when I see numbers like that I want to find out more.

So let’s dive right in with the first important point…

Your Email List Is An Asset

On your list right now are the names of prospects and customers for your business.

They were interested enough to sign up for what you offered.

So it’s likely that many of them are ideal customers for your business.

That means that with the right message it’s likely that you have people waiting to buy from you.

Why Your Profit Is Sitting There Too

You’ve already invested the time and money to get these people on to your list.

So when they buy, it’s not costing you anything extra (apart from writing an email and hitting send).

That means you can’t lose when you improve your email marketing.

And you can be adding more profit to your bottom line every time you send a campaign.

Want To Extract The Profit In Your Email List?

Download our 5 Phase Email Automation Machine to discover 5 proven campaigns that will help you turn more leads into buyers (and then into fans) without being an annoying pest.

Front End Marketing (What You’re Doing Now)

Your front end marketing is where you acquire customers.

This is usually in the form of a sales funnel that brings in customers at breakeven or better.

That means you might invest $50 in advertising to get a $50 sale.

Obviously there’s no profit there… but you are building both your email list and your customer list to encourage repeat sales.

Back End Marketing (Where The Profit Is Made)

Once you have acquired a customer (and you do a good job) they often want to purchase again.

So you provide other products and services they want.

You might even be referring them to other businesses for a commission before you develop your own products in that area (if you ever want to).

But since you’ve already paid to acquire your customer… this is where you make the profit in your business.

Understand This And You’ll Crush Your Competition

Most business owners don’t distinguish between front end and back end marketing.

They just put the same products out and either new prospects or current customers are expected to buy it.

However, you’ll know from experience that getting that first sale is the hardest part in business…

While getting follow up sales on the back end is much easier when you’ve done a good job the first time.

What This Means For Your Business

Put your best selling products on the front end and your equally good (but perhaps not such high selling) products on the back end.

The truth is some products just sell better than others.

So you want to use those products acquire customers (while building your email list).

And most importantly… keep marketing to the subscribers and customers you already have.

How To Sell More Front End Products

Most digital marketing approaches involve building an email list.

So when someone signs up to your list for the first time you want to do two things.

The first is to introduce them to your brand so they know that you have more than just one product.

And the second is to follow up with them about the product that they’ve shown interest in.

The Beauty Of Automation

The good news is you don’t have to spend all day personally emailing prospects.

A lot of your email marketing can be automated using your email autoresponder.

We personally recommend Activecampaign (Disclosure: Affiliate link) as the most cost effective yet powerful automated email marketing solution for most businesses.

Other providers also give you some capabilities to do this but many are lacking on the automation side.

Would You Like More Sales On Autopilot?

Yes… but we’re not back to our late night infomercial!

When you have good automated email follow up in place you can’t help but make more sales.

The fact is that most people won’t buy the first time they see your product.

So consistent follow up that adds value to your prospect’s life will bring in more sales for your business.

Want More Frontend Customers With Automated Follow Up?

Download our 5 Phase Email Automation Machine to discover 5 proven campaigns that will help you turn more leads into buyers (and then into fans) without being an annoying pest.

And Here’s The Great News!

Automated email messages that are tailored to your subscribers actions are actually better than sending out random emails to your list.

For example…

“Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.” (Epsilon Email Institute)

“Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.” (Direct Marketing Association)

All because your email campaigns are triggered by user behavior and are appropriate to their needs.

So You Don’t Have To Annoy Subscribers!

Instead of sending out 10 emails promoting your latest product to your entire list, you can now segment and automate your marketing.

So you might send 2-3 emails to see who is interested in that topic.

And then you can follow up with the people who raised their hand.

Leaving your other subscribers in peace until they see something that actually appeals to them.

What About The Ones That Don’t Buy After Follow Up?

Even with the best follow up in place, you’ll never convert 100% of prospects into customers.

We usually target 5 to 15% conversion on our front end offer.

So we have 85 to 95% of people that haven’t bought yet.

And you’ve already invested in getting them to subscribe… so now you want to maximize your return on investment.

Consistent Email Marketing… The Right Way

Those subscribers are interested in what you have to say, but they’re just not ready to buy yet.

So you need to invest more time building the relationship with them through structured email marketing.

That means sending them valuable content on a regular basis…

Without being an annoying pest that spams them with junk.

Because Getting Your Emails Opened Is HARD WORK!

According to an analysis of 5 million emails from Baydin (an email management service), the average email user gets 147 messages per day and deletes 71 (48%).

That means you have to stand out among 147 messages and avoid being one of the 71 that gets deleted.

And let’s face it… most of those other emails aren’t getting opened, read and clicked on when they come from a business (and don’t include funny cat pictures).

Your email subscribers are simply overwhelmed.

That Means You Must Stand Out To Succeed

You need to send your list valuable content and offers so they get to know, like and trust you.

You can’t send boring email newsletters or constant hype-filled promotions and expect to make sales.

So you need a solid email marketing strategy that engages with your subscribers…

And you need to be consistent in your actions so people are eager to hear from you.

Plus More Good News… Email Is STILL Not Dead!

Here are some more interesting research results…

“When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.” (Direct Marketing Association)

“72% people prefer to receive promotional content through email, compared to 17% who prefer social media.” (MarketingSherpa)

“4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.” (Monetate)

Key Takeaway: Your customers WANT to receive promotional messages through email.

So despite what you might hear about the wonderful world of social media… email marketing is still the biggest driver of sales.

How To Sell More Back End Products

Now let’s take a look at automating your back end marketing.

Once your customer has bought the first time (and now trusts you), it’s likely that they’ll buy other products and services from you.

So are you offering relevant and timely upsells, cross-sells and value added services?

If you already have these products in place, then you just need to create the automated email sequences to promote them.

The 80/20 Rule In Your Business

You might have heard Pareto’s Principle that states:

“20% of your efforts will create 80% of your results”

The same applies to your customers… approximately 20% of them want to buy more from you and are just waiting for the invitation.

And often these products will be more expensive because they’re more specific to the customers needs.

Make Sure You Understand This One Thing…

With the 80/20 Rule we also know that:

“20% of your customers will create 80% of your profits”

That means focusing on your follow up with these special customers will create massive results for your business.

And how do you find those 20% of customers?

You ask them to buy more and let the true fans float to the top.

Ready To Get Existing Customers Buying More?

Download our 5 Phase Email Automation Machine to discover 5 proven campaigns that will help you turn more leads into buyers (and then into fans) without being an annoying pest.

But Your Entire Email List Can Be Valuable

You probably have email subscribers who no longer open or click on your email messages.

Yet you don’t have to give up hope.

By using a different approach to re-engage these subscribers you can get many of them to tune back in.

And this is just another automated campaign that runs in the background whenever it’s triggered.

So By Doing Email Marketing The Right Way…

You can send targeted and specific messages to your subscribers that they actually want to open and interact with.

You can increase your email engagement and sales while creating fans for your business.

And once you’ve got a successful campaign written, you can automate it so you never have to worry about it again.

Plus all of this is achieved without annoying your subscribers!

Action Steps

  1. Find the places in your business where automated email marketing could make a big difference
  1. Implement campaigns in each area as you build up your automations
  1. Profit 🙂

For more information download our free 5 Phase Email Automation Machine report that will take you into more depth on each of the campaign types mentioned above.

And if all this sounds great (but a little too much like hard work), then you’ll also find out the next steps to have us implement your own Email Automation Machine for you as well.

Get Your 5 Phase Email Automation Machine

About Craig Dewe

Craig is the founder of Web Marketing Outlaws and has been doing internet marketing for over 13 years. He enjoys working on projects that help people improve their lives and grow their businesses.

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