Top Paid Traffic Tips Of 2016

By on February 9, 2016

Top Paid Traffic Tips Of 2016When free traffic just isn’t getting you the results you need…

Paid traffic just might be the answer.

FACT: No single traffic source, paid or free, is the “magical traffic method” for each and every site

Some folks will see successful results with certain sources while others will not.

Why?

Because every traffic source has its own unique audience type and it engages that audience in a variety of different ways.

Choose Your Source Wisely

For example, YouTube’s audience watches videos for various different reasons.

However, all of YouTube’s visitors do have one specific thing in common:

They all want to view video content.

So if your website doesn’t offer any video content whatsoever.

Then YouTube marketing will probably not work well for you.

Alternatively, if your site offers a decent selection of useful video content that’s already converting your visitors into sales leads.

Then YouTube could certainly be one of your best bets!

Which Is Right For You?

If you’re just starting out and you’re not quite sure which paid traffic sources will work best for you.

You’re most likely going to have to test different sources to see which ones give you good results and which ones do not.

Though there are literally TONS of paid traffic sources available, not all of them are created equal!

So which paid traffic sources should you be using?

That will depend on number of different factors.

These are some of the best paid traffic sources currently trending on the market right now.

Paid Search

Paid search, like Google AdWords and Yahoo! Bing, is essentially traffic that results from ads that have been placed on search engine sites.

These particular ads tend to be in the form of either text advertisements or banner advertisements.

Paid search enables you to place bids on certain keywords, letting you advertise to search engine visitors actively searching the web for your specific product or service.

Paid search can be an ideal option for promoting your products and services.

Weighing The Pros And Cons

Pros:

Paid search can result in loads of traffic to your website.

And paid search companies also give you access to useful tools that can help you optimize your marketing campaigns.

Cons:

It’s extremely competitive and can be very costly especially in some of the more competitive industries.

There’s a chance your account can be suspended if you don’t follow their advertising rules.

If you’re a paid traffic newbie utilizing a paid search traffic source, you could possibly lose your entire budget in a just a few short minutes if you’re not careful.

YouTube Videos

Remember that YouTube may be your paid traffic solution if you offer video content on your website.

You can advertise on YouTube by placing call to actions all throughout your videos.

Make sure you’re attempting to get and KEEP your viewers’ attention within the first 5 to 10 seconds of each video.

Otherwise your call to actions won’t even be seen.

Inexpensive VS. Creating The Content

Pros:

There’s a PLETHORA of traffic on YouTube and it’s also very inexpensive.

You can get your cost per visitor down to just two CPC ($0.02), making it one of the cheapest paid traffic sources around.

Cons:

You’ll need to have video content on the YouTube site in order to be able to drive traffic to yours.

Roughly 75% of your traffic will only watch about 30 seconds of your video content.

Paid Social Media Traffic

Social media sites like Facebook and Twitter offer some of the greatest demographics targeting around.

This allows you to drill down and find exactly what type of visitors turn into customers.

Social media traffic is perfect for marketers looking to expand their brand awareness by promoting shareable and useful content.

Is This Your Next Paid Traffic Campaign?

Pros:

You have the ability to target audiences that are already showing interest in your particular product or service industry.

Plus, once your campaigns are running well you’re able to scale them.

Cons:

Social media traffic is a very competitive market, making the cost of advertising pretty steep.

Also, demographically targeted ads can go stale rather quickly, resulting in your CTR dropping and your CPC or CPM increasing.

Paid Mobile Traffic

Mobile traffic (inMobi or Millennial Media) is exclusively for mobile devices.

And mobile ad inventory mainly comes from mobile applications and websites.

These ads can be text, banner or video advertisements.

And they can be an ideal option if you want to run click to call offers or drive traffic to your mobile app or website.

Paid Redirect Traffic

Redirect traffic, or domain redirects, comes from parked domains.

These are expired domains that still receive traffic flow from old content and links around the web.

Domainers purchase the expired domains and sell the traffic to you.

Redirect traffic is usually very cheap and can be a great option for running campaigns for products or services that fall into the “impulse buy” category.

Paid Pop Traffic

Pop traffic is traffic that is driven from ads that “pop up” when the website a visitor is trying to reach is opened.

It is essentially generated in two different ways.

  • When the website physically contains the ad code for that popup on its property
  • When the site visitor has a browser plugin or toolbar generating the popup

Many pop networks let you target by using keywords or domains to determine when your specific popup ad should occur.

The Pros And Cons

Pros:

This type of traffic can be purchased very cheaply and can generate a lot of traffic in several geos, PC and mobile.

Cons:

These can have a lot of low-quality traffic.

They’re considered to be a blind network and are pretty saturated because a lot of paid traffic newbies tend to flock to this market.

Action Steps

Determine which paid traffic sources would be the most ideal for your particular product or service.

Choose one or more paid traffic options that fit within your advertising budget and test your results.

Through trial and error, you can determine which paid traffic sources are the best ones for your site.

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About Tabitha Naylor

Tabitha Jean Naylor is a certified Inbound Marketing Consultant with over a decade of experience in both B2B and B2C markets. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.

2 Comments

  1. Essam

    April 3, 2016 at 8:15 am

    what sites may i buy traffic from them? quality+low price?

    thank yuo.

    • Jackie McGinnis

      April 4, 2016 at 7:18 am

      There are numerous sites you can purchase traffic from. There are the social media sites such as Facebook, LinkedIn, Twitter, YouTube. There is also paid search like Google AdWords, Yahoo and Bing.

      Where you buy depends on your audience and where they hang out online. But Facebook is usually a really good place to go because of the amount of people on Facebook and the ability to really focus on your market with their targeting abilities.

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